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Soriano Motori and Gyre9 Joint Venture: SORIANO9 (S9) and G9EV Collaboration

Overview

Soriano Motori Corp, a luxury electric motorcycle manufacturer under The Soriano Group, has partnered with Gyre9, a Connecticut-based product development and manufacturing firm, to launch SORIANO9 (S9), a joint venture announced on May 6, 2025. This collaboration aims to create advanced electric and endothermic (internal combustion) motorcycles, combining Italian design with American engineering and production. Additionally, through Gyre9’s G9EV division, the partnership extends to developing innovative electric vehicle (EV) charging solutions to support Soriano Motori’s sustainable mobility vision. This dual initiative positions S9 and G9EV as leaders in redefining motorcycle innovation and EV infrastructure.

SORIANO9 (S9): A New Era in Motorcycle Innovation

The SORIANO9 (S9) joint venture represents a strategic collaboration between Soriano Motori and Gyre9, leveraging their respective strengths to deliver cutting-edge motorcycles. With design rooted in Italy and manufacturing based in Southbury, Connecticut, S9 aims to blend heritage craftsmanship with modern technology.

Key Features of S9

  • Mission and Vision: S9 is dedicated to producing high-performance, sustainable motorcycles that redefine rider expectations. It focuses on both electric and endothermic models, catering to diverse enthusiast preferences while prioritizing environmental standards.
  • Electric Motorcycle Development:
    • SORIANO EV Series: S9 is developing a new generation of premium electric motorcycles, building on Soriano Motori’s Giaguaro models (V1-R, V1-S, V1-Gara). These bikes emphasize high performance, intelligent mobility (e.g., AI-integrated GPS), and sleek aesthetics, with ranges of 120–160 km and top speeds up to 180 km/h.
    • Early prototypes are in development, with the first models slated for unveiling in early 2026 and production scaling to meet demand in Europe, North America, and select global markets.
  • Endothermic Models: Recognizing the enduring appeal of internal combustion engines, S9 is exploring advanced endothermic motorcycles that meet modern performance and emissions standards, targeting enthusiasts who value traditional powertrains.
  • Manufacturing in the U.S.: Gyre9’s 40,000-square-foot facility in Southbury, Connecticut, serves as the production hub, leveraging local talent and infrastructure. This aligns with Connecticut’s support for clean-tech manufacturing, with a three-year phased rollout targeting full-scale production and global export by 2028.
  • Investment and Growth: The joint venture includes a $7.5 million investment, combining funding from AdvanceCT and Soriano Motori, to support prototyping, engineering, and facility expansion. This investment underscores S9’s ambition to establish a significant U.S. industrial footprint.

Strategic Importance

  • Italian-American Synergy: S9 combines Soriano Motori’s Italian design heritage, known for artisanal craftsmanship and luxury aesthetics, with Gyre9’s expertise in engineering and scalable manufacturing. This partnership ensures high-quality production while maintaining exclusivity.
  • Sustainability Focus: Building on Soriano Motori’s Environmental, Social, and Governance (ESG) commitment, S9 prioritizes eco-friendly materials, battery recycling, and energy-efficient production processes.
  • Market Positioning: S9 aims to challenge competitors like Energica by offering premium, customizable motorcycles with advanced technology, supported by a robust U.S. manufacturing base.

Leadership Perspective

Marco Antonio Soriano IV, Founder of Soriano Motori, stated, “We are not simply expanding—we are converging innovation and tradition. By partnering with Gyre9 in Connecticut, we are creating a hub for clean-tech manufacturing and sustainable mobility that will serve not only the U.S. but the global market.” Gyre9’s leadership echoes this vision, emphasizing a shared commitment to innovation and performance.

Collaboration with G9EV Chargers

Gyre9’s G9EV division, launched in July 2024, specializes in designing, engineering, and manufacturing Level 2 and commercial-grade electric vehicle supply equipment (EVSE). The collaboration with Soriano Motori extends the S9 joint venture to include integrated EV charging solutions, aligning with the growing demand for EV infrastructure.

Key Aspects of the G9EV Collaboration

  • Integrated Charging Solutions:
    • Level 2 and Commercial Chargers: G9EV is developing EV chargers tailored for Soriano Motori’s electric motorcycles, ensuring compatibility and efficiency. These chargers support residential, commercial, and public charging needs, with a focus on durability, reliability, and ease of installation.
    • Production Capacity: G9EV operates from Gyre9’s Southbury facility, with a capacity to produce up to 500 Level 2 chargers per week. This supports Soriano Motori’s EV ecosystem by providing scalable infrastructure for its motorcycles.
  • Innovation and Expertise:
    • G9EV, led by Ed Gilchrest (President of Gyre9) and Frank von Holzhausen (Chief Design Officer), brings nearly five years of experience in EVSE development. Their prior work includes manufacturing thousands of chargers for clients like JuiceBar, featuring innovations like retractable cord systems and internal electoral modules.
    • The collaboration leverages G9EV’s expertise in ground-up design and integration of off-the-shelf components to reduce non-recurring engineering (NRE) costs, ensuring cost-effective charging solutions for S9’s motorcycles.
  • Service Network: G9EV’s ServiceBar offers a coast-to-coast network of certified Field Service Providers (FSPs) for site surveys, installation, activation, and maintenance. This ensures seamless deployment of chargers for Soriano Motori customers, enhancing user experience.
  • Strategic Goals: The partnership aims to create a flagship manufacturing and R&D hub in Southbury, integrating motorcycle production with charging infrastructure development. This holistic approach supports Soriano Motori’s vision of sustainable mobility.

Strategic Importance

  • Ecosystem Synergy: The G9EV collaboration ensures that Soriano Motori’s electric motorcycles are supported by reliable, high-performance charging infrastructure, addressing a critical barrier to EV adoption.
  • Market Expansion: By combining motorcycle production with EVSE development, the partnership positions S9 as a comprehensive mobility provider, appealing to both individual riders and commercial clients.
  • Connecticut’s Role: The Southbury facility, supported by Connecticut’s clean-tech initiatives, serves as a hub for both S9 and G9EV, fostering job creation and economic growth. The state’s infrastructure and skilled workforce make it an ideal location for this collaboration.

Achievements

  • Joint Venture Launch: Announced on May 6, 2025, S9 has garnered attention for its innovative approach, with prototypes in development and a clear roadmap for 2026 model releases.
  • G9EV Growth: G9EV’s formation in 2024 and its integration into the S9 partnership have expanded Gyre9’s EVSE production capacity, with plans to scale globally by 2028.

The SORIANO9 (S9) joint venture and G9EV collaboration reflect Soriano Motori’s and Gyre9’s shared commitment to redefining sustainable mobility. By merging Italian design with American manufacturing and integrating advanced EV charging solutions, the partnership creates a robust ecosystem for premium electric motorcycles. Under Marco Antonio Soriano IV’s leadership, this initiative aligns with The Soriano Group’s broader vision of innovation, sustainability, and global impact.

For more information, visit www.sorianomotori.com or www.gyre9.com. Contact: Lindsey Rubinstein, Director of Strategy and Global Communications, at corporate@sorianogroup.com.

About Elimobile, ARTI, and Soriano Telephone and Telegraph

Overview

Elimobile, Aziende Riunite Telefonia ed Intrattenimento (ARTI), and Soriano Telephone & Telegraph Italia (STT) represent a dynamic ecosystem in the telecommunications industry, driven by The Soriano Group’s innovative vision under Marco Antonio Soriano IV. Elimobile is a pioneering social mobile operator in Italy, ARTI is its controlling entity, and STT is the investment vehicle through which The Soriano Group has shaped this venture. Together, they combine telecommunications, entertainment, and social engagement to create a unique customer experience, leveraging the WINDTRE network and a strategic focus on digital innovation.

Elimobile: The First Social Mobile Operator

Launched on May 16, 2022, by Elite Mobile, Elimobile is Italy’s first social mobile operator, redefining telecommunications by integrating mobile services with entertainment and social networking. Operating as a virtual mobile operator (MVNO) of the ESP type on the WINDTRE network (up to 4G, 4G+, and 4.5G, with 5G available at no extra cost), Elimobile offers competitive plans and exclusive content through its Elisium platform.

Key Features

  • Affordable Plans: Elimobile’s tariffs start at €6.99/month, offering 100 GB of data, unlimited minutes, and 100 SMS. European roaming includes 1 GB of data and 60 minutes of calls at no additional cost, per EU regulations.
  • Elisium Platform: A social community and entertainment portal providing access to exclusive content from influencers like Alessandro Del Piero and Carlo Cracco. Subscribers can engage in training, entertainment, and unique experiences, such as virtual interactions with idols.
  • Elicoin Rewards: Through the Run with Me service, customers earn Elicoins by engaging in activities like running, which can be redeemed for phone credit or exclusive experiences, enhancing user engagement.
  • Services Included: Features like call transfer, call alert, hotspot, and “I Searched You” (notifying users of missed calls when the phone is off) are included at no extra cost. Paid services like ticketing and infobanking remain accessible, while unwanted premium services are blocked.
  • Activation and Portability: SIM activation is streamlined via a video identification process using the Elimobile app, completed within 24 hours. Number portability from other operators is supported, requiring the ICCID and PUK codes. Payment options include Visa, Mastercard, American Express, PostePay, Apple Pay, and Google Pay.

Market Positioning

Elimobile differentiates itself through its “social mobile operator” model, combining affordable telecom services with lifestyle-oriented content. Its partnership with WINDTRE ensures reliable network performance, with speed tests showing good navigation quality, particularly in areas like Naples. The brand targets tech-savvy and socially engaged customers, leveraging influencer marketing, cryptocurrency, and metaverse integration.

Aziende Riunite Telefonia ed Intrattenimento (ARTI)

ARTI S.r.l. (Aziende Riunite Telefonia ed Intrattenimento) is the new company established in September 2023 to manage Elimobile’s operations, replacing Elite Mobile as the controlling entity. ARTI represents a strategic restructuring to enhance Elimobile’s growth and scalability.

Key Details

  • Formation and Ownership: Initially, ARTI was 60% owned by Soriano Telephone & Telegraph Italia (STT) and 40% by Gianpiero Allegri. In March 2024, STT acquired Allegri’s share, increasing its ownership to 97%, giving The Soriano Group near-full control.
  • Licenses and Expansion: On July 27, 2023, ARTI acquired Elite Mobile’s ministerial licenses from Italy’s Ministry of Business and Made in Italy (MIMIT), enabling it to operate as both a mobile and fixed network operator. A new contract with WINDTRE, finalized between December 2023 and January 2024, improved mobile network access for Elimobile.
  • Sale Negotiations: As of May 2024, The Soriano Group is negotiating the sale of ARTI’s entire share package, though discussions remain preliminary. The development plan includes five technical and three commercial investment projects, to be finalized with a new investor.
  • Transition Phase: Elimobile announced a transition to new corporate management in April 2024, signaling improvements in service and innovation under ARTI’s structure.

Strategic Role

ARTI serves as the operational backbone for Elimobile, consolidating its telecom and entertainment offerings. Its acquisition of fixed-line capabilities positions Elimobile for broader market expansion, while the Soriano Group’s majority ownership ensures alignment with its global innovation strategy.

Soriano Telephone & Telegraph Italia (STT)

Soriano Telephone & Telegraph Italia S.r.l. (STT) is the investment vehicle through which The Soriano Group, led by Marco Antonio Soriano IV, entered the Italian telecommunications market. Established to facilitate the acquisition of Elite Mobile, STT plays a pivotal role in Elimobile’s ownership and strategic direction.

Key Contributions

  • Investment in Elite Mobile: In April 2023, STT acquired a 25% stake in Elite Mobile, with Gianluca Vacchi’s Cofiva Holding retaining 75%. This marked The Soriano Group’s entry into Italian telecom, aligning with its focus on luxury and innovation.
  • Control of ARTI: By September 2023, STT spearheaded the creation of ARTI, initially holding 60% of its shares. The March 2024 acquisition of Gianpiero Allegri’s 40% stake increased STT’s ownership to 97%, consolidating control over Elimobile.
  • Strategic Vision: STT reflects The Soriano Group’s broader mission to disrupt industries through technology. Marco Antonio Soriano IV, as Chairman, leverages his expertise in finance, private equity, and innovation (from roles at Goldman Sachs and The World Bank) to drive Elimobile’s growth, integrating it with the Group’s portfolio in electric mobility (Soriano Motori), AI (Hanson Robotics), and travel technology (AIRSTAYZ™, OpenKey).
  • Potential Divestiture: Despite STT’s control, The Soriano Group is exploring the sale of ARTI’s shares, indicating a strategic pivot to optimize its portfolio. Negotiations are ongoing, with no final investor confirmed as of May 2024.

Historical Context

The name “Soriano Telephone & Telegraph” nods to the historical significance of telegraphy, pioneered by figures like Samuel Morse in the 19th century, which revolutionized long-distance communication. While STT focuses on modern telecom, its name reflects The Soriano Group’s heritage of innovation, dating back to 1903.

Synergy and Impact

The collaboration between Elimobile, ARTI, and STT exemplifies The Soriano Group’s strategy to integrate telecommunications with social and entertainment experiences. Elimobile’s Elisium platform and Elicoin rewards align with the Group’s ventures in the metaverse (Mondo Soriano) and cryptocurrency (e.g., Soriano Motori’s Bitcoin payments), creating a cohesive ecosystem. The transition to ARTI’s management and potential share sale reflect a dynamic approach to scaling Elimobile’s innovative model, supported by STT’s financial and strategic backing.

Achievements

  • Market Disruption: Elimobile’s launch in 2022 introduced a novel social mobile operator model, with competitive pricing and unique content driving customer adoption.
  • Strategic Acquisitions: STT’s acquisition of Elite Mobile and ARTI’s consolidation (97% ownership) demonstrate The Soriano Group’s aggressive expansion in telecom.
  • Network Reliability: Improved WINDTRE contracts and 5G access enhance Elimobile’s service quality, with positive speed test results in regions like Naples.
  • Global Vision: Marco Antonio Soriano IV’s leadership, highlighted in his book Entrepreneurial Madness and contributions to The Cyber Elephant in the Boardroom, positions Elimobile as part of a broader innovation strategy across industries.

Commitment to Innovation

Elimobile, ARTI, and Soriano Telephone & Telegraph Italia, under The Soriano Group’s guidance, are transforming telecommunications by merging connectivity with social engagement and entertainment. As Elimobile navigates its transition phase, ARTI’s operational control and STT’s strategic investments ensure a foundation for growth, with potential new investors set to shape its future.

For more information, visit www.elimobile.it for Elimobile services or www.sorianogroup.com for The Soriano Group’s initiatives. Contact: corporate@sorianogroup.com.

AIRSTAYZ™ is a blockchain-based travel technology platform designed to enhance the hospitality and travel experience through innovative solutions. While Marco Antonio Soriano IV is listed as a co-founder and President of Global Corporate Development, the platform’s leadership also includes CEO Marc Italia, with 25 years of hospitality industry experience, and other key figures like CTO Ajit Mann and co-founder Eric Moe, who is notably the former CTO of OpenTable.pro-blockchain.comccn.com

Key Features of AIRSTAYZ™

AIRSTAYZ™ aims to address inefficiencies in the travel and hospitality ecosystem by integrating blockchain technology, specifically through its proprietary STAY token (now referred to as Centralis Coin under the rebranded CentralisX®️ platform). The platform offers:

  • Mobile Booking and Check-In: Allows guests to search for hotels, book rooms, and check in or out without visiting the front desk, streamlining the process.icoholder.com
  • Keyless/Cardless Entry: Through partnerships like OpenKey, travelers can unlock hotel rooms and access facilities using their smartphones, enhancing convenience and security.linkedin.comonlinemarketplaces.com
  • Concierge Services and Special Offers: Guests can access personalized services, upgrades, room service, spa treatments, and local activities, all facilitated through the platform.linkedin.com
  • Loyalty Program (STAY Token): Travelers earn STAY tokens with each hotel booking, which can be redeemed for services like room upgrades, dining, or transportation. The token operates as a utility token, incentivizing engagement between travelers, hotels, and local businesses.onlinemarketplaces.combtcindex.io
  • Increased Security: Blockchain ensures secure transactions and data management, reducing fraud and enhancing trust.linkedin.com
  • Global Experience Platform (GEP™): A cloud-based system providing distribution, inventory management, merchandising, and technology solutions for hotels, travel providers, and local businesses, aiming to create a seamless ecosystem.linkedin.comairstayz.co

Blockchain and STAY Token

Launched on June 15, 2018, the STAY token (ERC223) is central to AIRSTAYZ™’s ecosystem. It functions as a reward system, similar to frequent flyer miles, but with broader utility across travel-related services. The token sale raised $1.5 million in private sales within the first 36 hours, targeting a $3 million goal for the private stage, with a total cap of 155 million tokens at an initial price of $0.30 each. The platform’s design allows STAY’s value to grow with the user and hotel base, independent of fiat currencies, potentially increasing its utility as adoption grows.pro-blockchain.comicoholder.comicoholder.com

Partnerships

AIRSTAYZ™ has partnered with notable companies to enhance its offerings:

  • OpenTable: For restaurant reservations.
  • Bellhop: A ride-sharing app integrated with Uber, Lyft, and others.
  • OpenKey: For mobile keyless entry.
  • Potential partners include DeepMagic (AI in-hotel shopping), Delos (wellness standards), and Alluxe (luxury rentals).pro-blockchain.comccn.com

Marco Antonio Soriano IV’s Role

Marco Antonio Soriano IV, a finance professor and former Goldman Sachs Mergers & Acquisitions expert, brings significant expertise to AIRSTAYZ™. His background includes multi-billion-dollar deals and media commentary on networks like Fox, CBS, and CNN. Soriano also leads The Soriano Family Office Group, a legacy business with interests in electric motorcycles (Soriano Motori), AI (Hanson Robotics), and telecommunications (EliMobile). His strategic vision likely shaped AIRSTAYZ™’s global expansion and blockchain adoption, though specific details on his direct contributions to AIRSTAYZ™ are less emphasized compared to CEO Marc Italia’s operational leadership.pro-blockchain.comcraincurrency.comccn.com

Rebranding to CentralisX®️

AIRSTAYZ™ has rebranded to CentralisX®️, reflecting an evolution of its platform. The STAY token is now Centralis Coin, maintaining its role as a global digital currency for travel. The rebranding emphasizes a broader focus on integrating various travel services into a single, blockchain-powered platform, with over half a million rooms onboarded globally by 2018.linkedin.comie.linkedin.com

Current Status and Impact

AIRSTAYZ™ (CentralisX®️) positions itself as a pioneer in the $7–10 trillion travel industry, leveraging blockchain to solve pain points like fragmented booking systems, lack of personalization, and inefficient reward programs. Its platform is designed to scale globally, with significant interest from markets in the UK, Australia, and Latin America. The company also advises businesses and tourism ministries on leveraging technology and economic trends for disruption.linkedin.comairstayz.co

For further details on AIRSTAYZ™ or CentralisX®️, visit their official website or contact their team directly, as some information may require verification due to potential updates.airstayz.coairstayz.co

About Simplenight.com

Simplenight is a B2B omnichannel commerce platform focused on enabling booking digitalization for the travel and lifestyle industries. It connects vendors with over 1 billion people and 500 million cars and homes globally, offering a seamless way to book experiences, travel, and everyday purchases. Key features include:

  • Global Reach: Simplenight’s content supplier network includes over 10 million bookable products across more than 5,000 cities in 190 countries.
  • Diverse Categories: Covers over 30 categories, such as dining, food delivery, tours, attractions, events, accommodations, transportation, wellness, and more.
  • Technology-Driven: Utilizes AI, machine learning, and big data to provide personalized recommendations and streamline bookings. It acts as a merchant of record, ensuring “bookability” for customers.
  • Industry Focus: Targets travel, entertainment, tourism, hospitality, automotive, and smart cities, with a SaaS model for enterprise solutions.
  • Recent Highlights: Simplenight has been recognized for innovations like integrating generative AI for automotive applications (e.g., “talking cars”) and its role in superapps revolutionizing TravelTech. It participated in ITB Berlin 2024, showcasing its advancements.

Simplenight aims to simplify the booking process by aggregating global experiences into one platform, enhancing personalization and accessibility for businesses and consumers.ar.linkedin.comfloridafunders.com

About Obi Shared Ride App

Obi is a mobile application developed by Bellhop Technologies Inc., designed as a real-time rideshare and taxi aggregator that compares prices across multiple ride-hailing services to help users find the cheapest or fastest ride options. Key features include:

  • Price Comparison: Obi aggregates pricing from major rideshare and taxi providers like Uber, Lyft, Ola, Via, Bolt, Curb, Taxify, Cabify, FreeNow, and others, allowing users to compare fares in real time. This transparency can save users 20–40% on rides, with reported savings of $5–$10 on regular rides and $20–$50 on longer or airport trips.badcredit.orgplay.google.com
  • Global Reach: Operating in over 175 countries with more than 750,000 users globally, Obi is particularly optimized for the U.S. but supports international providers.play.google.com
  • User-Friendly Features: Users can filter by ride type (e.g., standard, XL, luxury, wheelchair-accessible), toggle between cheapest or fastest options, and link accounts (e.g., Uber, Lyft) to factor in discounts like Lyft Pink or Uber One. Booking can be done directly through Obi for some providers (e.g., Curb) or via the provider’s app for others.badcredit.orgpointchaser.com
  • Data Insights: Obi leverages extensive data (over 1 billion data points from 85 million searches) to provide industry reports, such as the Global Rideshare Report 2024, analyzing pricing trends, driver pay, and consumer behavior. For example, it noted a 32.5% Uber price increase in NYC from mid-2020 to 2023, compared to a 9% rise for Lyft.prnewswire.comprnewswire.com
  • Innovation and Partnerships: Obi uses AI and machine learning to predict price fluctuations and has partnerships like one with the Port Authority of NY & NJ, starting at JFK Terminal 4 (serving 10 million travelers annually). It’s also exploring autonomous vehicle integration, with reports like The Road Ahead comparing Waymo, Uber, and Lyft pricing.republic.comautomotiveworld.com
  • Funding: Obi raised $6.44 million over two rounds, with investments from firms like Head & Heart Capital, Empire Group International, and The Soriano Family Office. It operates under a Seed funding model and has been in public beta since 2017, with a full launch that year.pitchbook.comtracxn.com

Obi’s mission is to bring transparency to the $11+ billion ride-hailing market, addressing issues like surge pricing and price discrepancies, which can vary by 25–40% for the same driver across platforms. The app is free to use, with no additional fees, and is available on iOS and Android.republic.comlinkedin.complay.google.com

Marco Antonio Soriano IV as a Lead Investor

Marco Antonio Soriano IV, through The Soriano Family Office, is listed as one of the investors in Obi, as confirmed by PitchBook and other sources. However, there is no specific evidence in the provided references or broader web information indicating that Soriano or The Soriano Family Office was the lead investor in Obi. Here’s what is known about his involvement:

  • Investment Role: The Soriano Family Office is among the institutional investors in Obi, alongside Empire Group International, Head & Heart Capital, Loyal VC, and Moment Ventures. The exact investment amount or stake from The Soriano Family Office is not publicly detailed, as PitchBook restricts full valuation and cap table data.pitchbook.com
  • Soriano’s Profile: As a fourth-generation leader of The Soriano Family Office, Soriano has a background in mergers, acquisitions, private equity, and venture capital, with experience at Goldman Sachs and The World Bank. His investment portfolio spans AI (Hanson Robotics), telecommunications (EliMobile), electric mobility (Soriano Motori), and travel tech (AIRSTAYZ™). His involvement in Obi aligns with his focus on innovative, tech-driven ventures.craincurrency.comlinkedin.comdigitalevolution.institute

Strategic Fit: Obi’s use of technology to disrupt the ride-hailing market complements Soriano’s interest in blockchain and AI-driven platforms, as seen in AIRSTAYZ™. However, no direct statements from Soriano or Obi confirm a lead investor role, suggesting his investment may be part of a broader syndicate rather than a leading position.

About Real Estate and The Soriano Group Engineering Work

Overview

The Soriano Group, in collaboration with Carlos Xavier Soriano’s engineering expertise, delivers innovative solutions in the real estate and hospitality sectors, focusing on sustainable, high-performance building systems. While The Soriano Group, led by Marco Antonio Soriano IV, is a global investment firm with a diverse portfolio in technology, mobility, and real estate, Carlos Xavier Soriano’s engineering contributions enhance the firm’s real estate projects through advanced construction and engineering practices. This profile highlights Carlos Xavier Soriano’s role in real estate engineering and the synergy with The Soriano Group’s investment vision.

Carlos Xavier Soriano: Engineering Leadership

Carlos Xavier Soriano is a seasoned Senior Project Engineer with over two decades of experience, notably with Horizon Engineering Associates, LLP, since July 2004. Based in New York, his expertise spans mechanical, electrical, and plumbing (MEP) systems, LEED certification, energy audits, and construction management, making him a key figure in high-profile real estate developments, particularly in the hospitality sector.

Key Contributions

  • St. Regis Project (New York, 2008–2012): As Senior Project Engineer, Carlos played a pivotal role in the development of the iconic St. Regis Hotel and Residences in Manhattan. His work ensured the integration of advanced MEP systems, energy-efficient designs, and LEED-compliant solutions, enhancing the property’s luxury and sustainability standards.
  • Technical Expertise: Carlos specializes in HVAC, AutoCAD, energy conservation, green building practices, and project engineering. His ability to troubleshoot complex building systems and deliver cost-effective solutions has been critical to the success of high-end real estate projects.
  • Education and Certifications: Holding a Bachelor of Engineering in Electrical Engineering from SUNY Maritime College (2001–2004) and an Associate of Science from Ulster County Community College (1998–2001), Carlos is also a LEED Accredited Professional, aligning his work with modern sustainability goals.

The Soriano Group: Real Estate Investment and Innovation

The Soriano Group, under the leadership of Marco Antonio Soriano IV, is a family office and investment firm with a global footprint in real estate, travel technology, electric mobility, and telecommunications. While the firm is not directly tied to Carlos Xavier Soriano’s engineering work, its investment in hospitality-related ventures, such as OpenKey, complements Carlos’s real estate engineering efforts.

Real Estate Focus

  • Hospitality Investments: The Soriano Group has invested in innovative platforms like OpenKey, a mobile keyless entry solution for hotels, which enhances guest experiences in properties like those Carlos has worked on. This synergy reflects the firm’s commitment to modernizing real estate through technology.
  • Global Portfolio: The Soriano Group supports real estate projects that prioritize sustainability, technology integration, and guest-centric solutions, aligning with Carlos’s expertise in energy-efficient systems and construction management.
  • Strategic Vision: With Marco Antonio Soriano IV’s background in mergers, acquisitions, and private equity (from Goldman Sachs and The World Bank), the firm drives real estate innovation by backing projects that combine cutting-edge engineering with market-driven solutions.

Synergy in Real Estate and Engineering

While Carlos Xavier Soriano operates independently as an engineer, his work on projects like the St. Regis aligns with The Soriano Group’s investment philosophy of creating value through innovation and sustainability. His engineering contributions ensure that real estate developments meet high standards of efficiency, functionality, and environmental responsibility, complementing the firm’s broader goals.

  • Sustainable Development: Carlos’s LEED expertise and focus on energy conservation support eco-friendly real estate projects, a priority for The Soriano Group’s hospitality investments.
  • Hospitality Enhancement: Projects like the St. Regis benefit from Carlos’s MEP engineering, while The Soriano Group’s investments in platforms like OpenKey enhance guest experiences through mobile access and concierge services.
  • Regional Impact: Carlos’s work has been concentrated in New York, with potential influence in Florida and Mexico, where The Soriano Group’s global reach could support future real estate ventures.

Commitment to Excellence

Together, Carlos Xavier Soriano’s engineering prowess and The Soriano Group’s investment strategy create a powerful combination for advancing real estate and hospitality projects. Carlos’s technical leadership ensures operational excellence, while The Soriano Group’s financial and strategic support drives innovation and scalability.

For more information on The Soriano Group’s real estate initiatives, visit www.sorianogroup.com. For details on Carlos Xavier Soriano’s engineering services, contact him at carlosxaviersoriano@gmail.com or via Horizon Engineering Associates, LLP at www.horizon-engineering.com.

About Hanson Robotics

Hanson Robotics Limited, founded in 2013 by Dr. David Hanson, is a Hong Kong-based engineering and robotics company renowned for developing human-like robots powered by artificial intelligence (AI). The company focuses on creating socially intelligent machines for applications in consumer, entertainment, service, healthcare, and research sectors. Its mission is to build robots that engage emotionally with humans, combining advanced AI, robotics engineering, and experiential design to create lifelike interactions. Key robots include:

  • Sophia the Robot: Activated in 2016, Sophia is the world’s first robot citizen (granted by Saudi Arabia in 2017) and a United Nations Development Programme Innovation Ambassador. Sophia uses AI to mimic human gestures, maintain eye contact, recognize faces, and hold conversations, leveraging technologies like Alphabet’s speech recognition and OpenCog for general reasoning. Her architecture is about 70% open-source, though critics, such as Yann LeCun, have questioned claims about her consciousness, calling her a “puppet” with exaggerated intelligence.en.wikipedia.org
  • Other Robots:
    • Albert HUBO: A walking humanoid with an Einstein-like head, debuted in 2005, featuring realistic facial expressions using Hanson’s patented Frubber (a spongy elastomer skin).
    • BINA48: An interactive humanoid bust with 30 motors for facial expressions, designed for conversational AI.
    • Professor Einstein: A child-friendly educational robot for science learning, capable of walking and connecting to Wi-Fi.
    • Philip K. Dick Android: A 2005 conversational robot with a Latent Semantic Analysis corpus, earning an AAAI award.
    • Han and Jules: Robots designed for customer service and social interaction, with facial recognition and humorous expressions.

Hanson Robotics employs a “Whole Organism Architecture” (WhOA), integrating symbolic reasoning, hypergraph knowledge databases, and machine perception to create holistic AI platforms. The company’s innovations include cognitive architectures, natural language processing, and intelligent motion control, with applications in education, healthcare (e.g., autism therapy), and customer service. Despite achievements, some critics argue the company overstates its robots’ capabilities, particularly Sophia’s sentience.en.wikipedia.orghansonrobotics.com

Marco Antonio Soriano IV and Hanson Robotics

Marco Antonio Soriano IV, through The Soriano Family Office, is an investor in Hanson Robotics, aligning with his portfolio’s focus on innovative technologies. As Chairman of The Soriano Group, Soriano brings expertise in mergers, acquisitions, and private equity from his time at Goldman Sachs and The World Bank. His investments span AI, travel technology (AIRSTAYZ™), electric mobility (Soriano Motori), and telecommunications (Elimobile), reflecting a strategic interest in disruptive industries.

  • Investment Role: The Soriano Family Office is listed as an investor in Hanson Robotics, as noted on the company’s website and related sources. This investment supports Hanson Robotics’ mission to advance human-like AI and robotics, particularly for applications like Sophia’s social and service roles.sorianogroup.com
  • Strategic Alignment: Soriano’s involvement in Hanson Robotics complements his broader investment strategy. For example, AIRSTAYZ™ leverages blockchain for travel and hospitality, where AI-driven robots like Sophia could enhance guest experiences (e.g., in hotels or concierge services). Similarly, his investments in OpenKey and Obi align with technology-driven solutions for hospitality and mobility, suggesting a cohesive vision for integrating AI and robotics into customer-centric industries.
  • No Operational Role: There is no evidence that Soriano holds a co-founder, executive, or operational role in Hanson Robotics. His contribution appears to be financial and strategic, likely through capital allocation and leveraging his global network to support the company’s growth.

Critical Notes

  • Investment Scope: While The Soriano Family Office is confirmed as an investor, the exact size of the investment or its influence on Hanson Robotics’ operations is not publicly detailed. Soriano’s role seems to be one of several investors, not a lead or controlling stakeholder.
  • AI Criticism: Hanson Robotics’ claims about its robots’ intelligence, particularly Sophia, have faced scrutiny for exaggerating capabilities. Soriano’s investment in such ventures suggests a calculated risk on emerging technologies with high potential but also high controversy.
  • Verification Needed: For precise details on Soriano’s investment, users should contact The Soriano Group (sorianogroup.com) or Hanson Robotics (hansonrobotics.com). The connection is based on limited public disclosures, and further confirmation may clarify the extent of involvement.

For more information on Hanson Robotics, visit www.hansonrobotics.com. For details on Marco Antonio Soriano IV’s investments, check www.sorianogroup.com. If you have specific details suggesting a deeper connection, please provide them for a more tailored response.sorianogroup.com

About Soriano Motori Corp and Marco Antonio Soriano

Overview

Soriano Motori Corp is a pioneering manufacturer of high-performance electric motorcycles, blending Italian craftsmanship with cutting-edge technology to redefine luxury mobility. Established in 2020 as a division of The Soriano Group, the company revives the legacy of the Soriano motorcycle brand, originally founded in 1919 by Ricardo Soriano-Scholtz von Hermensdorff, Marquis of Ivanrey II. With operations in New York, Milan, and Madrid, Soriano Motori combines tradition, innovation, and sustainability to create exclusive, limited-edition electric vehicles (EVs) and lifestyle products. Under the leadership of Marco Antonio Soriano IV, the company is positioned as a leader in the electric two-wheeled sector, emphasizing elegance, performance, and environmental responsibility.

Soriano Motori Corp: Redefining Electric Mobility

Soriano Motori Corp is dedicated to crafting premium electric motorcycles that merge classic aesthetics with state-of-the-art technology. The company operates as the U.S. parent of Soriano Motori Factory SpA in Europe, with manufacturing facilities in Oggiono and Lecco, Italy, near Lake Como. Its mission is to provide a unique riding experience for a new generation of motorcyclists while advancing sustainable mobility.

Key Offerings

  • Electric Motorcycles: Soriano Motori produces limited-edition models, including the Giaguaro V1-R (60 kW, €25,000), V1-S (72 kW, €29,000), and V1-Gara (75 kW, €30,000), with ranges of 120–160 km and top speeds up to 180 km/h. These bikes feature lightweight, aircraft-grade aluminum frames, peripheral brakes, and AI-integrated GPS and control systems for enhanced performance and efficiency.
  • Customization: Each motorcycle is artisanally crafted, allowing clients to personalize their bikes, ensuring a virtually unique product. Up to 12 engineers work on a single bike, with a production capacity of three per day, using high-quality European components from suppliers like Paioli and OZ.
  • Fashion and Lifestyle: Beyond motorcycles, Soriano Motori offers an exclusive, Italian-made apparel line, including helmets, gloves, boots, and casual clothing for men, women, and children, launched in Spring/Summer 2022. The brand also introduced a fragrance in 2022, reflecting its lifestyle focus.
  • Metaverse and NFTs: The Soriano Giaguaro EV launch in Q3 2022 included an NFT token, granting access to the Soriano Racing Club in a metaverse platform (Mondo Soriano) and physical clubs in 2023, enhancing the brand’s innovative community engagement.
  • Sustainability: Committed to Environmental, Social, and Governance (ESG) standards, Soriano Motori recycles and reconditions batteries, minimizing its carbon footprint. The company’s focus on European production avoids low-cost Asian components, prioritizing quality and sustainability.

Achievements

  • Valuation Growth: Within a year of its 2020 founding, Soriano Motori reached a $100 million valuation, with a reported $400 million valuation by 2024, reflecting rapid market traction.
  • Motorsport Sponsorship: The company sponsors the Porsche Soriano Racing Team in the Porsche Owners Cup in Europe, led by Swiss pilot Danièle von Ballmoos-Vontobel, continuing a century-long motorsport legacy.
  • Global Expansion: With a secure payment system accepting USD, GBP, EUR, and cryptocurrencies like Bitcoin and Ethereum, Soriano Motori delivers directly to customers worldwide.
  • Innovation Leadership: The Giaguaro model, launched as the first 100% Made-in-Italy electric motorcycle, has positioned Soriano Motori as a competitor to brands like Energica, especially following the latter’s downturn in 2024.

Marco Antonio Soriano IV: Visionary Founder

Marco Antonio Soriano IV, Chairman and CEO of The Soriano Group and Soriano Motori Corp, is a fourth-generation leader carrying forward a 120-year family legacy of innovation. With an MBA from NYU Stern School of Business (2007–2009) and prior roles at Goldman Sachs, The World Bank, and Bank of America Merrill Lynch, Soriano brings expertise in mergers, acquisitions, private equity, and global business development. His strategic vision has transformed Soriano Motori into a modern icon of luxury and sustainability.

Leadership and Contributions

  • Revival of Soriano Motori: In 2020, Soriano relaunched the family’s historic motorcycle brand, originally founded by his grandfather, Ricardo Soriano, in 1919. He modernized it with electric propulsion, blending tradition with cutting-edge technology to create a premium EV brand.
  • Innovative Business Model: Soriano introduced a customer-centric model, eliminating inventory accumulation by producing limited-edition, customizable motorcycles. This approach ensures exclusivity and aligns with the brand’s artisanal ethos.
  • Broader Portfolio: As head of The Soriano Family Office, Soriano has driven investments in AI (Hanson Robotics), travel technology (AIRSTAYZ™, OpenKey), and telecommunications (Elimobile), showcasing a commitment to disruptive technologies. His contributions to “The Cyber Elephant in the Boardroom” highlight his focus on cybersecurity in business.
  • Thought Leadership: Soriano is a keynote speaker at global forums, including the XII Global Climate Change Forum in Zurich, where he discusses sustainable development. He authored Entrepreneur Madness, sharing insights on technological breakthroughs and industry dominance.
  • ESG Commitment: Soriano’s leadership emphasizes ESG principles, integrating sustainable practices like battery recycling and supporting educational initiatives through a Soriano Foundation for engineering and design exchanges between the EU and U.S.

The Soriano Group Synergy

Soriano Motori operates under The Soriano Group, a family office with a global presence in automotive, real estate, finance, and technology. The Group’s investment in ventures like Hanson Robotics (Sophia the Robot) and OpenKey aligns with Soriano Motori’s focus on innovation and hospitality, creating a cohesive ecosystem that enhances customer experiences. The Soriano Club, launched in 2021, offers exclusive networking and lifestyle perks for motorcycle owners, further integrating the brand’s vision.

Commitment to Excellence

Soriano Motori Corp, under Marco Antonio Soriano IV’s leadership, is redefining the motorcycle industry with a blend of heritage, innovation, and luxury. By prioritizing sustainability, craftsmanship, and customer personalization, the company delivers unparalleled products and experiences. As it expands globally, Soriano Motori continues to set new standards in electric mobility and lifestyle branding.

For more information, visit www.sorianomotori.com.

Soriano Motori Fashion Line

Introduced in Spring/Summer 2022, Soriano Motori’s fashion line extends the brand’s luxury ethos into apparel and accessories, creating a cohesive lifestyle experience. Designed and manufactured in Italy, the collection reflects the same attention to detail and quality as the motorcycles, appealing to both riders and fashion-conscious consumers.

Key Fashion Offerings

  • Apparel:
    • Men’s and Women’s Clothing: Includes jackets, t-shirts, hoodies, and trousers, blending sporty functionality with sophisticated Italian style. Materials like leather and high-performance fabrics ensure durability and comfort.
    • Riding Gear: Tailored for motorcyclists, the line features protective yet stylish helmets, gloves, and boots, designed to complement the Giaguaro motorcycles’ aesthetic.
    • Children’s Collection: A unique offering, including casual wear and mini-riding gear, fostering brand loyalty across generations.
  • Accessories:
    • Helmets: Customizable, lightweight designs with advanced safety features, reflecting the brand’s commitment to performance and style.
    • Lifestyle Accessories: Bags, belts, and eyewear that embody the Soriano aesthetic, suitable for both riding and everyday use.
  • Fragrance: Launched in 2022, Soriano Motori introduced an exclusive fragrance, capturing the brand’s essence of elegance and adventure. The scent, designed for both men and women, complements the lifestyle collection.
  • Quality and Craftsmanship: All fashion products are 100% Made-in-Italy, using premium materials like fine leather, sustainable fabrics, and hand-stitched details. The line avoids mass production, ensuring exclusivity akin to the motorcycles.

Fashion Philosophy

Soriano Motori’s fashion line is an extension of its “artisan luxury” ethos, blending functionality with high-end design. The collection is marketed as a lifestyle statement, appealing to those who embrace the brand’s values of innovation, heritage, and sustainability. By integrating fashion with its motorcycle offerings, Soriano Motori creates a holistic brand experience, from the road to the runway.

Strategic Vision

Under the leadership of Marco Antonio Soriano IV, Soriano Motori integrates its motorcycle and fashion lines into a unified brand narrative. The fashion line enhances the company’s visibility in luxury markets, while the motorcycles drive technological innovation. The Soriano Club, launched in 2021, offers exclusive events, networking, and lifestyle perks for owners, further bridging the brand’s mobility and fashion ecosystems. The company’s commitment to ESG principles ensures that both its motorcycles and fashion products prioritize sustainability without compromising quality.

Achievements

  • Market Traction: The fashion line’s 2022 launch contributed to Soriano Motori’s $400 million valuation, with strong demand in Europe and North America.
  • Brand Synergy: The integration of NFTs and metaverse access with fashion and motorcycle purchases creates a forward-thinking brand ecosystem.
  • Global Appeal: The fashion line’s Italian craftsmanship and the motorcycles’ performance have attracted a global clientele, supported by a secure payment system and worldwide delivery.

Commitment to Excellence

Soriano Motori is more than a motorcycle manufacturer—it is a lifestyle brand that redefines luxury mobility and fashion. By combining heritage, innovation, and sustainability, the company delivers exclusive products that resonate with a global audience. The fashion line amplifies this vision, offering a stylish extension of the Soriano experience.

For more information, visit www.sorianomotori.com or contact The Soriano Group at www.sorianogroup.com.

Soriano Motori: Metaverse and Cryptocurrency Strategy

Overview

Soriano Motori Corp, a luxury electric motorcycle and lifestyle brand under The Soriano Group, has embraced cutting-edge digital innovations to enhance its brand experience and customer engagement. Since its relaunch in 2020 by Marco Antonio Soriano IV, the company has integrated metaverse and cryptocurrency initiatives to position itself as a pioneer in the luxury mobility and lifestyle sectors. Through its metaverse platform, Mondo Soriano, and its adoption of cryptocurrencies and non-fungible tokens (NFTs), Soriano Motori creates an immersive, interactive, and financially innovative ecosystem for its global clientele.

Metaverse Strategy: Mondo Soriano

Soriano Motori’s foray into the metaverse reflects its commitment to blending lifestyle, design, and technology, creating a virtual space that complements its physical offerings. Announced on April 11, 2022, Mondo Soriano is a dedicated metaverse platform designed to cater to bikers, fashion enthusiasts, and luxury consumers, offering a seamless bridge between the physical and virtual worlds.

Key Features of Mondo Soriano

  • Immersive Virtual World: Mondo Soriano leverages virtual reality (VR), augmented reality (AR), and 3D rendering to create an interactive environment where users, represented by avatars, can socialize, shop, and engage with the brand. The platform emphasizes three pillars: interactivity (real-time user engagement), incorporeity (transcending physical barriers), and persistence (a continuously evolving digital space).
  • Soriano Racing Club: Launched with the Giaguaro EV in Q3 2022, Soriano Motori introduced an NFT token that grants access to the exclusive Soriano Racing Club within the metaverse (Q4 2022) and physical clubs starting in 2023. This club offers virtual and real-world events, networking opportunities, and VIP experiences, enhancing brand loyalty.
  • Virtual Commerce: Users can purchase Soriano Motori’s motorcycles, fashion items (e.g., helmets, jackets, fragrances), and digital collectibles in the metaverse. The platform supports immersive shopping experiences, such as virtual showrooms and 3D product displays, allowing customers to customize motorcycles and apparel without leaving home.
  • Event Hosting: Through partnerships like Texpo, Soriano Motori organizes virtual events, trade shows, and product launches in Mondo Soriano. These events feature multimedia content and real-time updates, serving as alternatives to physical trade shows and enhancing global accessibility.
  • Brand Integration: The metaverse aligns with Soriano Motori’s lifestyle vision, allowing customers to interact with the brand’s values of elegance, performance, and sustainability. It creates a sense of community, where users feel part of a larger, exclusive ecosystem.

Strategic Vision

Marco Antonio Soriano IV, founder of Soriano Motori, emphasizes the metaverse as a natural evolution for a lifestyle brand. “We spend many hours on social media interacting with other people… We all buy online, and from Soriano Motori, we will optimize that experience,” he stated. The metaverse enables Soriano Motori to offer immersive experiences, from virtual test rides to fashion showcases, fostering deeper customer connections in a digital-first world.

Cryptocurrency and NFT Integration

Soriano Motori has positioned itself as a trailblazer in the motorcycle industry by embracing cryptocurrencies and NFTs, aligning with its innovative and luxury-focused brand identity. This strategy enhances transaction flexibility, global accessibility, and customer engagement.

Cryptocurrency Adoption

  • Pioneering Move: In December 2020, Soriano Motori became the first motorcycle manufacturer globally to accept cryptocurrencies as payment, integrating Bitcoin (BTC), Ethereum (ETH), Bitcoin Cash, LiteCash, and LiteCoin (LTC) via its eCommerce store. This move, facilitated by the Coinbase trading platform and advanced blockchain systems, ensures secure, commission-free international transactions, unaffected by exchange rate fluctuations.
  • Payment Flexibility: Customers can purchase motorcycles (e.g., V1-R at €25,500, V1-S at €30,500, V1-Gara at €32,500) and fashion items using cryptocurrencies, alongside traditional currencies (USD, GBP, EUR). At 2020 BTC exchange rates, a motorcycle could be purchased for approximately 2 BTC, with prices tied to real-time market values.
  • Market Impact: By joining luxury brands like Tesla and BMW in accepting cryptocurrencies, Soriano Motori taps into the growing “digital gold” trend, appealing to tech-savvy and affluent customers. The company’s early adoption has set a precedent for the automotive sector, with half of its initial 100-unit edition sold in the U.S. by late 2020.

NFT Strategy

  • Giaguaro EV Launch (Q3 2022): Soriano Motori introduced NFTs with the launch of its Giaguaro V1 series, offering tokens that unlock access to the Soriano Racing Club in the metaverse and physical locations. These NFTs, part of a $23 billion market in 2021, provide digital collectibles and exclusive membership benefits, enhancing the brand’s appeal to collectors and enthusiasts.
  • Economic Integration: Unlike traditional cryptocurrencies, NFTs are unique digital assets on the blockchain, ensuring authenticity and ownership. Soriano Motori’s NFTs enable customers to own virtual representations of motorcycles, apparel, or club memberships, which can be traded in metaverse marketplaces, connecting to the broader crypto economy.
  • Customer Benefits: NFT holders gain access to virtual events, personalized digital assets, and future physical club experiences, creating a hybrid loyalty program that blends digital and real-world value. This approach aligns with the brand’s goal of fostering a sense of community and exclusivity.

Security and Technology

Soriano Motori’s eCommerce platform uses Coinbase and advanced blockchain systems to ensure transaction security, addressing concerns about cryptocurrency volatility and fraud. The company’s focus on blockchain technology also supports its metaverse initiatives, providing transparent ownership records for NFTs and digital assets.

Synergy with Brand Identity

Soriano Motori’s metaverse and crypto strategies are integral to its lifestyle brand, which spans electric motorcycles, fashion, and exclusive clubs. The Mondo Soriano platform enhances the brand’s fashion line (launched Spring/Summer 2022), allowing customers to purchase Italian-made apparel and accessories in virtual showrooms. Cryptocurrency payments and NFTs extend this experience, enabling seamless global transactions and digital collectibles that resonate with the brand’s affluent, tech-forward audience. The Soriano Racing Club, accessible via NFTs, fosters a community of bikers and fashion enthusiasts, reinforcing the brand’s values of elegance, innovation, and sustainability.

Achievements

  • Market Leadership: Soriano Motori’s cryptocurrency adoption in 2020 set an industry precedent, contributing to its $400 million valuation by 2024.
  • NFT Innovation: The 2022 NFT launch with the Giaguaro EV positioned Soriano Motori as a leader in blending physical products with digital assets, with strong interest in the U.S. and Europe.
  • Global Engagement: The metaverse and crypto initiatives have expanded Soriano Motori’s reach, with Mondo Soriano offering virtual experiences to customers in 175 countries, supported by secure payment systems.

Commitment to Innovation

Soriano Motori’s metaverse and cryptocurrency strategies, under Marco Antonio Soriano IV’s leadership, exemplify its commitment to redefining luxury mobility and lifestyle. By integrating Mondo Soriano with NFTs and cryptocurrency payments, the brand creates a dynamic ecosystem that bridges physical and virtual worlds, offering unparalleled experiences for its global clientele.

For more information, visit www.sorianomotori.com or soriano-fashion.com for the fashion and metaverse experience, or contact The Soriano Group at www.sorianogroup.com.